The Apifera - Selfridges Window Installation

"The Selfridges store in London asked me to create a window installation. The Apifera is a responsive window that takes inspiration from the science of attraction developed in flowers, hence the complex fractal geometry and its ability to respond and change its breathing rate according to the daylight and passers-by. The program runs on an arduino and the movement is created with an array of computer fans.
the window will remain on Duke St until the end of October 2008.
Window concept, electronics and programming by Matthew Plummer-Fernandez, production by MP-F, Rebecca Lucraft (who did the papercraft), and Nicholas P-F."